> 15 years’ experience in international B2B product & marketing management, business development and business unit management.

Expertise:

• Market Research
• Marketing Audit
• Business Development - STP (Segmentation, Targeting, Positioning) - Business Plan
• Marketing Plan
• Marketing Communication (leaflets, website, advertising,  press releases, fairs, roadshows, testimonials, sales kickoff…)
• Product Development -  Product introductions - Product management -  PLC – SKU management
• Price setting
• Distribution plan - key account management – set up OEM relationships – distribution channels