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Philippe G.

 Brussel | Belgium


With over 20 years international experience in various sales and management positions in challenging markets, my focus is to increase shareholder value through strategic business development. I am attracted to the dynamics of understanding business models - including operational and commercial implementation - in a business development role or a consulting mission.


Functional Specialist: 

Business Development, Corporate Strategy, Performance improvement, Structuring and developing sales organizations (affiliates and independent distributor’s channels), Customer Marketing, Change Management, C-xx negotiation level, Managing sales and operational teams, Budgeting and Reporting, Market Research, Feasibility study, Creating Business Plans.

Sector specialist:

-       Industry/Engineering

-       B2B Serices: ICT Solutions&Services

-       Hospitality (equipment@ingredients)


Geographical specialist:

-       Western, Eastern & Central Europe

-       Russia & CIS

-       Scandinavia

-       Germany

-       UK

-       USA



Business Alliances
Business Development
Contract negotiation
Customer satisfaction
Direct sales
Branding & Identity
Creative strategy
Change Management
Start -Up
Process improvement
Reorganisation of Department
Set Up Department
Review of Procedures


Creative direction
Digital strategy
Email marketing
Press Conferences
Public Relations
Press relations
Internal communication
Strategy communication
Corporate communication





Mother tongue




Machinery & Equipment


Chemistry / Parachemistry

Construction & Real Estate

Electronics / Electricity


Information Technology

Transport / Logistics

Audit & Consulting

Apparel & Fashion

Tourism & Leisure




General Manager VINTAGE RIDES / Management Consultant

Main Accomplishments: Growth of the Revenue +26%

- Implementation of durable processes in finance, accounting,  and operational department (incl. KPI’s)

- Developing today’s & tomorrow’s organogram (HR needs)

- Restructuring of Vintage Rides group shifting from Indian firm to  a French holding with companies in 4 countries

- Ensure a legally safe environment for the company

- Yearly guidance & 5-year business plan

- Reporting to the CEO / shareholders

Sales Manager BUM FDS / Interim Management

Main Accomplishment: Increased EBITDA from 1.9M € to 4.2M€

- Developed the Foodservice BU: +2.8% sales (73M €)

- Defining 2016 strategy for the BU FDS

- Structuring the sales process and defining new KPI’s

- Expanding the number of suppliers on the logistic platform

- Reporting to the CEO / shareholders

Sales Manager / Interim

- Developping a 25M € business
- Project analysis (ROI of parking concessions, investments and service contracts) - Business Development
- Public sector tenders and offers
- Negotiation with real estate investors
- Launch of Street-marketing actions
- Key account management
- Member of the Executive Management Committee;
- Reporting to the Managing Director Belgium

Managing Partner

Expertise: Corporate Strategy, Business Development, Change Management, Set-up and management of distribution networks (affiliates and independent distributors), Top executive level negotiation, Managing sales teams, Budgeting and Reporting, Market Research, Feasibility study&Business Plans.

Sales Director/Interim Manager

Major Achievement: TO + 6%, EBIT +19%

- Main Geographies: Belgium, France, Netherlands, Scandinavia, UK & Middle-East.
- Responsible to develop a 7M € business;
- Definition of the Strategy and the Mission in cooperation with the management team;
- Business Development;
- Aligning business solutions (portfolio) and growth fundamentals; 
- Defining local and international sales strategy;
- Coaching and guiding the direct sales team (8 members);
- Implementation of CRM Microsoft Dynamics;
- Managing an international subsidiary and distributors;
- Defining yearly objectives and budgets;
- Member of the Executive Management Committee;
- Reporting to the Managing Director and the majority shareholder;

Commercial Director

Major Achievement: exc. 2009 sales objectives (rev. + 5%, new clients +8%) 

- Main Geographies: Belgium & Luxemburg.
- Managing a 850 M € business related to "employee benefits";
- Leading the sales department, motivating, coaching and guiding a team of 30 sales people and  
key account managers;
- Business Development;
- Creating, launching and implementing B2B2E motivation tools;
- Member of the Executive Management Committee;
- Reporting to the Managing Director Belgium;

International Sales Director

Major achievement: although decreasing market potential, stabilized sales (increased market share) and significant increase of EBITDA (zero-budget cost impromvement)

- Full P&L -and management- responsibility over the Region (>5mio€);
- Managing International Subsidiaries of the Group;
- Business Develpment;
- Restructuring the local distribution network;
- Leading a team of 5 persons and 28 country managers directly (affiliates and independent distributors);
- Financial and Commercial Reporting to the CEO.

Area Manager

Main Geographies: 
Russia, Belarus, Ukraine, Baltics, Poland, Hungary, Czech Republic and Nordic Countries.
- Transform worldwide strategic objectives in regional tactical action plans;
- Business Development;
- Coaching and guiding country managers (direct sales and local distributors);
- Developing tailor-made cooling and refrigeration solutions;
- Reporting to the Regional Director EMEA.


 Subsequent Master


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