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Anja F.

 Zurich | Switzerland


Experienced communications and marketing expert with economic background/MA and strong managerial and interpersonal skills. Comprehensive knowledge in various communication disciplines, including corporate communications/PR, change communications, branding and marketing. Worked for PR agencies, in executive roles and self-employed as a consultant and contractor. CAS Change Management & Organisational Development in 2017.

Track record in strategic planning and analysis as well as project management and implementation in a number of national and international environments, including Healthcare, IT and Financial Services. Pairs analytical strengths with pragmatic and goal-oriented implementation skills. Enthusiastic and entrepreneurial spirit. Competent team-player with leadership qualities, able to start and drive initiatives and inspire people.



Go to market
Branding & Identity
Email marketing
Integrated marketing
Launch new product
Market Analyses
People management
Public Relations
Press Conferences
Public Relations
Press relations
Internal communication
Strategy communication
Corporate communication
Start -Up


Business Development
Creative strategy
lead generation
Online advertising
Online communities
Change Management
Process improvement
Reorganisation of Department
Review of Procedures


Creative direction
Digital strategy





Mother tongue



Machinery & Equipment


Electronics / Electricity



Information Technology

Transport / Logistics

Healthcare / Bodycare

Audit & Consulting

Apparel & Fashion

Tourism & Leisure

Banking & Insurance


Owner & Consultant

Self-employed communications and marketing consultant and interim manager; client acquisition; account management; agency management; responsible for marketing, communications and PR projects and mandates, from strategy, concept to planning and execution.

Areas of expertise: internal communications, corporate communications, business re-organizations and process development, change management/change communications; issue management and crisis communication; product launches; branding/re-branding; email marketing; communication and marketing strategies; project management and execution

Communication Manager EMEA (interim)

Develop, implement and evaluate strategic EMEA communications framework; develop and
support implementation of global enterprise standards and engagement initiatives across
the region; co-operate with HR in communication of fundamental transformation projects;
develop tools and content for internal communications; story-telling

Communications Expert Organisational & Cultural Change (interim)

Develop strategic communications framework and content for complex change project. Lead sub-project "communications" within interdisciplinary project team; co-operating with external change consultants.

Chief Marketing Officer (interim)

Lead brand development & positioning; group marketing and communications strategy, including market analysis; action planning. Leading a team of six local marketing managers in Central/Eastern Europe. Agency lead.

Marketing Communications Expert (interim and freelance)

marketing strategy and international product launch campaign B2B; patient journey analysis; dialogue marketing concept; SEO/SEM. Concept and implementation of B2B newsletter worldwide, launch campaign for US eStore. Agency evaluation and lead. 

Business Consultant and Consumer Go-to-Market Manager

strategy development and reorganisation of a business unit, including change implementation, re-skilling and coaching. Market analysis and segmentation, marketing strategy consumer business including execution, product campaigns.

Director of Internal Communication & Corporate Publishing

Leading a team of four; budget responsibility; internal communications strategy; initiation/lead/support of change projects in marketing, IT, HR, including new salary system introduction; project lead "information management"; intranet; annual report; corporate magazines; advising of board members and management; interdisciplinary projects, including brand development and marketing campaigns (winning Swiss Marketing Trophy 1999 for "Welcome" campaign). Agency lead.

PR Consultant

Account management; consulting; execution. National and international clients in healthcare, politics, financial services, tourism, gastronomy, lifestyle; lead of 2 assistants.
- political campaigns (national health law)
- media trainings, crisis communication (Sulzer hip joint; association of Swiss bankers; others)
- event organisation: press conferences, annual shareholder meetings, seminars and employee events
- investor relations & financial communications
- start-up communication (Swiss Venture Capital Center, Basel)
- branding/re-branding (Swisslog, Vita life insurance)
- corporate and marketing communications (Mc Donald's, Grison Tourism, etc.)
- m&a communication
- internal communications/strategy implementation (Zurich insurance)


 Academic bachelor (3y) + Master (1 or 2y) (old: university, licence)



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