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Anja F.

 Zurich | Switzerland

 Description

Experienced communications and marketing expert with economic background/MA and strong managerial and interpersonal skills. Comprehensive knowledge in various communication disciplines, including corporate communications/PR, change communications, branding and marketing. Worked for PR agencies, in executive roles and self-employed as a consultant and contractor. CAS Change Management & Organisational Development in 2017.

           
Track record in strategic planning and analysis as well as project management and implementation in a number of national and international environments, including Healthcare, IT and Financial Services. Pairs analytical strengths with pragmatic and goal-oriented implementation skills. Enthusiastic and entrepreneurial spirit. Competent team-player with leadership qualities, able to start and drive initiatives and inspire people.


 Skills

Expert

Go to market
Branding & Identity
Copywriting
Email marketing
Integrated marketing
Launch new product
Market Analyses
People management
Public Relations
Press Conferences
Public Relations
Press relations
Internal communication
Strategy communication
Corporate communication
Start -Up

Advanced

Business Development
Networking
Strategy
Creative strategy
E-commerce
Facebook
lead generation
Linkedin
Online advertising
Online communities
Change Management
Coaching
Process improvement
Reorganisation of Department
Review of Procedures
Recruitment

Intermediate

Creative direction
Digital strategy

 Languages

English

French

German

Mother tongue

Spanish


 Industries

Machinery & Equipment

Industry

Electronics / Electricity

Retail

Services

Information Technology

Transport / Logistics

Healthcare / Bodycare

Audit & Consulting

Apparel & Fashion

Tourism & Leisure

Banking & Insurance


 Experiences

Owner & Consultant

Self-employed communications and marketing consultant and interim manager; client acquisition; account management; agency management; responsible for marketing, communications and PR projects and mandates, from strategy, concept to planning and execution.

Areas of expertise: internal communications, corporate communications, business re-organizations and process development, change management/change communications; issue management and crisis communication; product launches; branding/re-branding; email marketing; communication and marketing strategies; project management and execution

Communication Manager EMEA (interim)

Develop, implement and evaluate strategic EMEA communications framework; develop and
support implementation of global enterprise standards and engagement initiatives across
the region; co-operate with HR in communication of fundamental transformation projects;
develop tools and content for internal communications; story-telling

Communications Expert Organisational & Cultural Change (interim)

Develop strategic communications framework and content for complex change project. Lead sub-project "communications" within interdisciplinary project team; co-operating with external change consultants.

Chief Marketing Officer (interim)

Lead brand development & positioning; group marketing and communications strategy, including market analysis; action planning. Leading a team of six local marketing managers in Central/Eastern Europe. Agency lead.

Marketing Communications Expert (interim and freelance)

marketing strategy and international product launch campaign B2B; patient journey analysis; dialogue marketing concept; SEO/SEM. Concept and implementation of B2B newsletter worldwide, launch campaign for US eStore. Agency evaluation and lead. 

Business Consultant and Consumer Go-to-Market Manager

strategy development and reorganisation of a business unit, including change implementation, re-skilling and coaching. Market analysis and segmentation, marketing strategy consumer business including execution, product campaigns.

Director of Internal Communication & Corporate Publishing

Leading a team of four; budget responsibility; internal communications strategy; initiation/lead/support of change projects in marketing, IT, HR, including new salary system introduction; project lead "information management"; intranet; annual report; corporate magazines; advising of board members and management; interdisciplinary projects, including brand development and marketing campaigns (winning Swiss Marketing Trophy 1999 for "Welcome" campaign). Agency lead.

PR Consultant

Account management; consulting; execution. National and international clients in healthcare, politics, financial services, tourism, gastronomy, lifestyle; lead of 2 assistants.
- political campaigns (national health law)
- media trainings, crisis communication (Sulzer hip joint; association of Swiss bankers; others)
- event organisation: press conferences, annual shareholder meetings, seminars and employee events
- investor relations & financial communications
- start-up communication (Swiss Venture Capital Center, Basel)
- branding/re-branding (Swisslog, Vita life insurance)
- corporate and marketing communications (Mc Donald's, Grison Tourism, etc.)
- m&a communication
- internal communications/strategy implementation (Zurich insurance)


 Education

 Academic bachelor (3y) + Master (1 or 2y) (old: university, licence)


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