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Philippe R.

 Borgerhout | Belgium

 Description

⚡ B2B Marketing Booster - Accelerating B2B companies’ visibility, engagement and leads 

B2B Marketing & Communications For Professional Services, IT And Industrial Sectors at ruttens.com

Since 1992, I have been helping large and medium-size Professional Services, IT And Industrial Companies improve their reputation, online footprint and sales through my B2B Marketing, Communications & Demand Generation expertise at Belgium and EMEA Levels.

I balance quick wins and fact-based strategic thinking to boost B2B & Services companies' Marketing & Sales performance in five main ways: Workshops, Coaching, Quick-Scan, short-term, pragmatic "sprint" consultancy or longer-term Interim Management. Main focus is on growth, strategy, roadmap and transformation.

Key Facts
- 25 years as B2B marketeer
- 8 years Manager for Big 4: Andersen Consulting/Accenture, E&Y, Cap Gemini
- 8 years as freelance senior consultant
- 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing
- 5 years in KM and market intelligence
- 39 LinkedIn recommendations
- 12 years work in London, Sydney and Glasgow
- 10 years Antwerp-based (flexible commuting to London, Paris or NL)
- 6 years MSc-level training in IT, Economics and International Marketing

Sample Results
- Led and transformed three marketing teams of 4+ people for the digital age
- Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events, web and social media
- Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites
- Trained & coached over 200 executives & employees over social branding & selling
- Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing)
- Developed marketing & sales Intranet for 400 sales managers
- Created new marketing information products covering the smart card & consulting market for over 300 senior managers
- Set up and managed EMEA Competitor Intelligence function for over 500 internal clients

For more info and credentials, please visit www.ruttens.com


 Skills

Advanced

B2B
Market development
Networking
Branding & Identity
Digital strategy
Linkedin
New media
Public Relations
Public speaking
Social media
Press relations
Strategy communication
Corporate communication
Reorganisation of Department

Intermediate

Business Development
Go to market
People management
Strategy
Advertising
Creative strategy
Email marketing
Facebook
Market Analyses
Online advertising
Online communities
People management
Visual identity
Press Conferences
Public Relations
Internal communication
Change Management
Coaching
Process improvement
Set Up Department
Recruitment

 Languages

English

French

Mother tongue

Dutch


 Industries

Machinery & Equipment

Industry

Construction & Real Estate

Media

Services

Information Technology

Transport / Logistics

Audit & Consulting

Banking & Insurance


 Experiences

Marketing & Communications Manager BeLux

Leading Accenture's Marketing & Communications team and function in Belgium & Luxembourg. 

Media Relations and Social Media Lead. Scope covers Branding, Advertising, Online & Content Marketing, Client Marketing, Marcom, Market Development, PR, Internal & External Communications, Influencers (e.g. Alumni, Associations), Events and supervision of Recruitment Marketing. Responsible for planning & strategy, campaigns development, execution & reporting, budget and people management. Field marketing & communications across five industry sectors and Accenture's four growth platforms: Strategy, Technology, Operations and Digital 

 

For past roles (since 1992), please visit https://www.linkedin.com/in/ruttens/


 Education

 Subsequent Master


 Recommendations


 Attachments

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