⚡ B2B Marketing Booster - Accelerating B2B companies’ visibility, engagement and leads 

B2B Marketing & Communications For Professional Services, IT And Industrial Sectors at ruttens.com

Since 1992, I have been helping large and medium-size Professional Services, IT And Industrial Companies improve their reputation, online footprint and sales through my B2B Marketing, Communications & Demand Generation expertise at Belgium and EMEA Levels.

I balance quick wins and fact-based strategic thinking to boost B2B & Services companies' Marketing & Sales performance in five main ways: Workshops, Coaching, Quick-Scan, short-term, pragmatic "sprint" consultancy or longer-term Interim Management. Main focus is on growth, strategy, roadmap and transformation.

Key Facts
- 25 years as B2B marketeer
- 8 years Manager for Big 4: Andersen Consulting/Accenture, E&Y, Cap Gemini
- 8 years as freelance senior consultant
- 8 years as Marketing & Comms Manager (ad interim or fixed) at Accenture, The House of Marketing
- 5 years in KM and market intelligence
- 39 LinkedIn recommendations
- 12 years work in London, Sydney and Glasgow
- 10 years Antwerp-based (flexible commuting to London, Paris or NL)
- 6 years MSc-level training in IT, Economics and International Marketing

Sample Results
- Led and transformed three marketing teams of 4+ people for the digital age
- Managed a range of brand & personas studies, content & digital marketing strategies and inbound-outbound channels, from telemarketing to email, events, web and social media
- Developed and co-delivered demand generation multi-channel campaigns covering 10+ countries and 19 web sites
- Trained & coached over 200 executives & employees over social branding & selling
- Helped increase win rate for over 10 key account teams in Telecom, Insurance and Government (Account-Based Marketing)
- Developed marketing & sales Intranet for 400 sales managers
- Created new marketing information products covering the smart card & consulting market for over 300 senior managers
- Set up and managed EMEA Competitor Intelligence function for over 500 internal clients

For more info and credentials, please visit www.ruttens.com