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Laurence G.

 Waterloo | Belgium


  • Project management
  • Communication skills / leadership
  • Expansion of product range / New product launches
  • Strong background in FMCG as in local or international companies
  • Expertise in budgeting
  • Demonstrated great personal motivation - Good communication skills
  • Research and Market Analysis
  • Creative - Proactive Multifunctional tasks
  • Organised - Stategic focus



Branding & Identity
Launch new product
Market Analyses
Product Development
Promotion planning
Public speaking


Integrated marketing
lead generation
People management
Public Relations
Shopper marketing
Internal communication
Strategy communication
Corporate communication
Process improvement
Review of Procedures


Creative direction
Creative strategy
Digital strategy
Email marketing
Graphic design
Logo design
Mobile applications
New media
Online advertising
Online communities
Social media
Visual identity
Web 2.0
Press Conferences
Public Relations
Press relations
Change Management
Start -Up
Reorganisation of Department
Set Up Department




Mother tongue









Senior Product Manager Consultant
06/2015 – 12/2015 (from Oct – Dec 3 days / week): Responsible for all Discovery Products (chocolates bars, ices, confectionary …). Manage all the portfolio, find new products to introduce in the portfolio in order to increase turnover of Leonidas points of sales, development from A to Z of new chocolates (recipes, packaging designs, testing, pricing, introducing in the market, …), regular contacts with the suppliers, regular contact with packaging agencies, … 01/2016 – currently: Project Manager for development of full chocolate hollows rang. Work in coordination with production Director, Purchase Director, designers and chocolate suppliers. Propose full range for the next 3 years strategy, ROI calculation, articles code creation, packaging issues, competition analysis, suppliers negociation, pricing point, organize big exhibition for full collection presentation, etc.
Several functions
KREASALESCPM - Project Manager for specific customers (Belgacom, Beobank, Perfetti, Oranginia Swcheppes) MEILLEURE ENSEIGNE DE L’ANNEE/BESTE WINKELKETEN VAN HET JAAR BELGIUM - Project Manager TRIAL PANEL BELUX - New Business Development PRODUITS DE L'ANNE /BESTE PRODUCTEN VAN HET JAAR - Commercial Director
Senior Product Manager Consultant
Restructure all marketing business unit: budget, marketing plan, operational Social Intelligence and researches agencies) Follow-up projects with the international divisions (Germany, Spain, Denmark Analysis of data as Nielsen figures and GfK researches Put in place a concrete and clear budget Look for new business opportunities
Group Brand Manager Foodservice
Fromageries Bel Group is an international French group present all over the world and one of the biggest cheese company. The company contains in its portfolio famous brands as La Vache qui rit, Babybel, Leerdammer, Kiri, Boursin and a local brand as Maredsous. Working in conjunction with a Product Manager reporting directly to me. Reporting directly to the Commercial Development Director. Responsible for the marketing department of Bel Foodservice (catering) and for all brands (more than 50 references): Development marketing plans, Regular follow-up of volumes and forecasts, Follow-up of marketing budget, Regular contacts with key catering customers and wholesalers, Benchmark of P&L, Analyse of competitors, Development of partnerships with others FMCG companies, Launch of the Bel Cook’In Academy, Contact with external agencies and internally with headquater.
Marketing Manager Benelux
Working in conjunction with a marketing assistant reporting directly to me. Responsible for all Gallaher cigarettes, cigars and tobacco (OTP) portfolio in the Benelux region in order to Achieve volumes, MS and profit fixed, Optimise and Develop a sustainable local business within the region, Develop brands activation plans, Contribute to preparation of Strategic Plans, Analyze market data through Nielsen figures, qualitative researches, customers figures, Initiate detailed activities to execute agreed plan, Monitor A&P budget in a regular basis, Cooperate closely with external agencies and suppliers (press, research, ), Work continually with all business units across the market (sales, logistics or finance departments) and across EU (general management, other division based in UK, Lausanne and Paris), Ensure that sales team implement successfully the strategy in line with the brand message, Manage specific promotion activities and evaluate them.


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