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Eric B.

 Strombeek-Bever | Belgium


My ambition is to transpose my proven leadership and "go-to-market" skills into company value as general manager or commercial director of a mid-sized or large enterprise.

I’m a general manager with extensive experience leading multi-discipline commercial teams.

At Proximus in my role as "Sales" and "Marketing Operations" director for the Small and Medium Business market I successfully turned around the results back to growth combining a new clustered market approach with a new and fully aligned structure of the teams.

At Alcatel-Lucent Enterprise I led the Belux team to grow the business with more than 20% anticipating the recruitment of new competences to focus on the sales of the promising solutions.

Moreover, I can build on more than five years Profit Loss management to deliver value to the stakeholders.

Passion for people, full engagement and my well-known enthusiasm drive me to motivate teams and individuals to deliver sustained results.

I find both pleasure and energy in interacting with customers and also in speaking in public, especially about vision, strategy and applied market approach tactics.

Furthermore I acquired a lot of experience in typical human resources matters such as job evaluation, grading, variable salary and competence management.

I’m also considered as perfect bi-lingual French/Dutch and fluent in English.


  • Manage and improve P&L with total values from € 20.000 K to € 500.000 K
  • Lead teams to 150 persons in corporate and mid-sized companies
  • Lead multi-discipline teams as well as commercial, as delivery and sales admin teams
  • 24 years people management, of which 12 years leading team managers and department directors of mostly commercial departments.
  • 13 years in managing Business  Partners, resellers, agents ecosystems


  • Values : respect for people, entrepreneurship, deliver on promise, innovative
  • Direct Sales, Tele-Sales, Indirect Sales and CRM/Marketing Operations, Portfolio management, Sales Administration and Technical Operations
  • Business to Business (B2B) market
  • Information en Communication Technologies (ICT)
  • Motivate and coach individuals and teams
  • Build teams
  • Define and implement go to market approach
  • Change management
  • Communicate and present to group of customers, teams
  • Qualify functions with Hay methodology



Local Sales Office
Small & Medium Enterprise
Mergers & Acquisitions
Reorganisation of Department
Set Up Department
Set Up New Entity
Work in Progress (WIP)




Mother tongue



Machinery & Equipment

Construction & Real Estate



Information Technology


Director B2B Indirect Sales Channels
• Focus to develop and implement the B2B (SOHO and SME) indirect sales channel strategy, while sustaining a win-win business relationship with the stakeholders of the Mobistar's sales channels' ecosystem. • Lead the Indirect Channel Team
Managing Director
ICT integrator for Enterprise and SMB market with special focus towards public and healthcare segments, providing solutions in Data networks & Security, Cloud and Mobility, Telephony and Unified communication, Internet Mobile and Fix Operator Services, Safety and Security. Managing and merging SMEs
Country Director Belux
Multinational ICT Supplier of telephony, unified communications, contact centers and data networks solutions. I understand very well the ICT needs of the enterprise market and the ICT tools to improve enterprises employees’ productivity, as well as enterprises go to market competivity.
Sales Director Corporate Market
Thanks to the merge of the 3 top Belgian ICT companies: (Belgacom, Telindus, Proximus) I experience what it is to be one of the directors that lead a huge reorganisation. I also learn to merge big corporate sales teams with major differences in culture and backgrounds.
I learned to prioritize my energy to get quickly a correct helicopter view on the digital media market and on the status of the company, so that I could focus on the definition of a mission and a strategy taking into account a lot of stakeholders. Managing the full financial aspect of this company.
Senior Manager SME Segment
During this 12 years career I acquired a lot of maturity in leadership. It provides me an extensive experience in starting new approaches and new departments from scratch: acquiring and allocating resources, initiate and implement change, building new teams, merging teams to achieve objectives...
Senior Manager Sales Business Segment
...I defined and formulated mission, strategy and operational plans. I managed, with full accountability, budget and revenues. Furthermore I acquire a lot of experience in typical human resources matters such as job evaluation, grading, variable salary definition and competence management...
Lead Sales Manager Agents
...Beyond the sales environment this experience enlarged my breath of knowledge: CRM and Marketing as well on ‘corporate’ performance management. •Manage the agent channel (ca. 1500 POS) •Lead two sales teams and a sales support team•Build out the channel with focus on new customer acquisition.
Lead Sales Manager Direct Sales
• Start up and organize with alter ego the Major account direct sales team • Lead and coach a team of 10 Business Account Executives as well as a dedicated Sales Support team
Sales Manager
IT reseller IBM, Compaq, Toshiba, HP, 3Com, Novell, Microsoft. During this full five years I built my leadership and sales management skills. I acquire hiring and coaching techniques, I learned how to keep a sales team and an admin team motivated and how to achieve with these teams sales objectives.
Account Manager
For IT companies I sold hardware, software, total solutions in office and CADCAM environment. I experienced what it is to sell to SME and CORPORATE customers. During that period apart from the technical product knowledge, I learned and apply the basic sales techniques as well as the strategic ones.


 Profession-oriented bachelor (3y) (old: Higher Education Short Type - Graduate)



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