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Peter R.

 Mol | Belgium

 Description

AREAS OF EXPERTISE

 Marketing Strategy and Activation • Multichannel and Digital Marketing and Communication

New Product Launches • Product Portfolio and Profitability Improvement

Linked Selligent to Sales & CRM for more effective  On & Off line Marketing and Sales Activation

Coaching Marketing Teams •  Planning • Budgeting • KPI Review


A
nalytical, team and result driven B2C and B2B Marketing Manager with proven international  track record in shared value creation with multichannel marketing strategy and activation. Highly skilled at identifying unique value propositions and spearheading creative approaches to new and existing customer and consumer segments, generating sustainable value growth. A motivational, inclusive leader, natural team player able to bring business acumen and entrepreneurial vison to the team. Fluent in English, German, French, Dutch (native speaker).


 Skills

Expert

Advertising
Branding & Identity
Creative strategy
Digital strategy
E-commerce
Email marketing
Facebook
Integrated marketing
Launch new product
lead generation
Linkedin
Logo design
Market Analyses
Mobile applications
New media
Online advertising
Online communities
People management
Product Development
Promotion planning
Public Relations
Public speaking
Seeding
Shopper marketing
Social media
Visual identity
Web 2.0
Press Conferences
Public Relations
Press relations
Internal communication
Strategy communication
Corporate communication
Change Management
Coaching
Start -Up
Process improvement
Reorganisation of Department
Set Up Department
Review of Procedures
Recruitment

Advanced

Copywriting
Creative direction
Graphic design
photoshop

 Languages

English

French

Dutch

Mother tongue

German

Italian


 Industries

Biotech

Retail

Healthcare / Bodycare

Audit & Consulting


 Experiences

Marketing & Sales
Marketing Project Management for SANOFI Aventis (Benelux/Europe), UCB(Global), Medical Brands ( NL/Europe) and Cartagenia Europe & North-America.
Head of Marketing
Head of Marketing Belgium. Prescription drugs. Led development of BRANDING and VALUE PROPOSITION STRATEGIES to maximize national market share spanning a broad product range of 15 categories. * Initiated MULTICHANNEL ACTIONS to strengthen sales calls resulting in +20% sales growth.
Head of International Marketing
Conceptualized marketing strategy and activation to support development of CUSTOMIZED REGIONAL BRAND STRATEGIES to foster sales growth across via 11 affiliates and 40 distributors worldwide . Performed forecasting, managed budgets, and facilitated resource allocation.
International Marketing Manager
SET up INTERNATIONAL MARKETING TEAM of 4 to drive international brand portfolio. CONCEPTUALIZED MARKETING STRATEGIES for NEW BRANDS incl. internal/external training, advertising, merchandising, new product and packaging development and pricing policies.
Global Brand Leader CORP HQ Switzerland
Developed more competitive POSITIONING for gGLOABL BRAND Redoxon with new products and pack design tailored to meet more and specific user segments Lead cross functional, brand and category management teams and administered training.
Marketing Manager
Bolstered Supradyn Vital 50+ sales by 319% in The Netherlands and Belgium with improved value proposition, new product and user segment, establishing blue print for European roll out growing sales from 6 M in 1999 to 53M in 2004.
SALES 8 Brand Management
progressive SALES & MARKETING MANAGEMENT roles at NESTLE (Maggi).

 Education

 Subsequent Master


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